To begin, a number of objectives are identified: The site and regional architectural history, the culture and traditions of the client and site all come first. We begin with a study of these inherent factors, while we build relationships and establish the needs of the client and project program. The place where the two come together forms the starting point for our design process. Whether the mutually arrived design solution is traditional or contemporary, it should be culturally and contextually relevant. This is the authentic response that we strive for. The next steps are creating a shared vision, through image analysis or charrette, a sharing of ideas, a brainstorming session set within the context of the site and team. It is a tested, honest, exhilarating, and unbelievably productive way to establish a shared vision for the project.